The Maribor Friendly Home brand tells the story of a city based on the offer of a destination, rich cultural heritage, townspeople and organic food in a homely environment. It tells the story of related contents, partnerships and co-designing the culture of the city of Maribor.
Once hidden, neglected and almost forgotten spaces and stories of Maribor are the foundation of the Maribor Friendly Home brand. The story of the city and its people is at the forefront of the brand.
The brand does not promote the destination in a classic way, but through the story of the past narrated in a modern way. Through the creation of new content, it ensures the preservation of the cultural heritage of the city (movable and immovable). It is built on the basis of a mix of cultural, accommodation and gastronomic contents. In the foreground are the corners of the city of Maribor that once offered rich content to people. Today, history intertwines with the modern development and the city lifestyle.
»The investment is co-financed by the Republic of Slovenia and the European Union from the European Regional Development Fund under the Operational Program for the Implementation of the European Cohesion Policy for the period 2014-2020, the priority axis ‘Dynamic and competitive entrepreneurship for green economic growth’, priority investments ‘Development and implementation of new business models for SMEs’, in particular with regard to internationalization.«
Operation name and number: “Maribor Friendly Home – Zgodba o domu”: 2130-17-1506